Marketing Operations Leader

Adam Carfagna

Results-driven Marketing Operations leader with 20+ years of experience building data-driven marketing strategies, AI-powered analytics, and advanced MarTech ecosystems.

Download ResumeAdam.Carfagna@gmail.comLinkedInSaugus, MA
$60M+
Revenue Generated
19+
University Partnered With
45%
Bounce Rate Reduction
20+
Years Experience

Experience

Digital Marketing Manager

Candescent | 06/2025 - Present

Atlanta, GA (Remote)

  • Directed post-carve-out launch of Adobe Marketo with ON24, Bizzabo, and Salesforce integrations
  • Lead 6 specialists delivering integrated multi-channel campaigns (email, web, ABM, webinars, digital ads)
  • Working on creating real-time Power BI dashboards tracking pipeline, webinar attendance, and ROI
  • Implement segmentation, A/B testing, and predictive models to optimize cross-sell/upsell strategies

Demand Generation Manager

Metro Credit Union | 06/2020 - 12/2024

Chelsea, MA

  • Achieved Marketo certification and led seamless transition from HubSpot to Marketo and 6sense
  • Built full-funnel marketing stack contributing to $15.4M in 2023 net earnings in CD segment
  • Drove 25% increase in enrollment velocity through A/B tested automated campaigns
  • Pioneered custom-coded, AI-powered predictive analytics dashboard for real-time campaign insights

Marketing Content Specialist

Microsoft | 04/2020 - 09/2020

Burlington, MA

  • Led marketing automation and technical operations for global marketing initiatives
  • Managed advanced implementations, attribution models, and CRM integrations
  • Optimized pipeline velocity by 35% through A/B testing and campaign strategy

Digital Marketing Manager / Web Developer

Shorelight Education | 02/2014 - 03/2019

Boston, MA

  • Led demand generation strategy across 19+ university partner programs
  • Achieved 40% increase in qualified leads through multi-channel acquisition funnels
  • Architected end-to-end marketing automation strategies in HubSpot and Marketo
  • Improved conversion rates by 25% through dynamic content personalization and A/B testing

Marketing Web Developer

Bullhorn | 02/2013 - 03/2014

Boston, MA

  • Primary Drupal developer directing multiple corporate CMS projects
  • Managed full customer lifecycle marketing initiatives from email campaigns to SEO/AdWords
  • Served as onsite graphic designer and provided UI/UX assistance to core product

Marketing Web Developer

Broadcom | 05/2010 - 01/2013

Boston, MA

  • Led comprehensive website architecture redesigns for SaaS company
  • Reduced bounce rate by 45% through improved functionality and aesthetics
  • Created targeted automated emails and landing pages in Marketo and Salesforce

Skills & Expertise

Demand Generation95%
Marketing Automation95%
A/B Testing & Optimization92%
Full-Stack Development88%
AI-Powered Analytics90%
Email & Lifecycle Marketing94%
ROI/KPI Analysis90%
MarTech Architecture92%

Tools & Platforms

MarketoHubSpot6senseSalesforceON24BizzaboPower BITableauGoogle Analytics 4GTMOptimizelyNext.jsTypeScriptReactNode.jsPythonAWSAzureVercelDockerKubernetesWordPressWebflowDrupalFigmaAdobe Creative CloudClaudeCursorChatGPTTensorFlowLangChain

Education & Certifications

BS Electrical & Computer Systems Engineering

University of Massachusetts Amherst

College of Engineering • IEEE

Adobe Certified Professional

Marketo Engage

Marketing Automation Certification

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